Exceptional Signs… Just a start

Almost every property for sale has a sign.  Some have gold posts, some feature a red, white and blue balloon.  Others have a compass or a pictogram of a house.  But they all share something in common.  They are not about the house… they are about the agent and the company.

Doesn't EVERY property deserve a sign about it rather than us?

We have a little different opinion about that.  We feel that the sign should be about the house, and the company and the agent should be limited to the required legal disclosure.  As an agent, it isn’t that I don’t want to make my name known, I do.  I also want my company to be known as well.  But the purpose should be selling the house… and my company and I WILL be known when we make houses sell.

Signs don’t get the attention of many other forms of marketing, but they are important.  Rather than a stock rider that says “Must See Inside”, why not put some pictures so that passers by can get a hint of what is actually there?  Why not tell the story of the home on the sign?  Why not make a sign that stops cars driving by so that they can get a look?

That is the goal, and we think exceptional signs are the answer… and we think we have the solution.